Ford Motor Company has announced plans to bring 25 new vehicles models to Middle East and African markets by 2016 as part of its aggressive expansion plans in its newest business unit, Middle East and Africa
The company has merged both markets to become a single operating market. This has been done in consideration with the various differences in consumer culture and economies of individual countries in both regions.
Ford MEA President Jim Benintende said Ford is bringing a full family of safe, high quality, fuel efficient and fun-to-drive cars, trucks and SUVs to customers throughout the Middle East and Africa region.
“MEA is the final frontier for global growth in the auto industry and thanks to the power of our One Ford plan, we are able to offer vehicles here that our customers want and value,” Benintende said.
Vehicle sales in the MEA are expected to grow by 40 percent by the end of the decade to 5.5 million vehicles.
The new Ford MEA operation – Ford’s fifth global business unit – is headquartered in Dubai
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