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Nike’s Genius Michael Jordan-Roger Federer Mashup

Nike’s Genius Michael Jordan-Roger Federer Mashup

Story Culled From Bloomberg Business Week
Michael Jordan’s stellar run as a shoe salesman mirrors his playing career. He’s tired of basketball, so he’s trying another sport: tennis.

Jordan was courtside at the U.S. Open this week as Roger Federer, his Nike teammate, started the tournament in a new pair of sneakers that looked a lot like the kicks His Airness sported in 1988. It was reportedly Jordan’s first U.S. Open, and Nike (NKE) promoted the event with a video of the two superstars awkwardly plinking around on a piano (follow Link To Watch Video).

The crowd, as they say, went wild. The broadcasters were starstruck. And the shoes, part of a limited production run priced at $200 per pair, were gone in less time than it took Federer to dispatch an unranked opponent (6-3, 6-4, 7-6)

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